Southern Book Company

Why the Product Specialist Handbook can make a difference for you...

• Consumers make purchases based on feelings, not facts (Stanford University research)
• Other than friends, a Product Specialist is the most trusted source of information about a product (Yankelovich)
• Because of a lack of time, consumers are spending less time comparing products. A trained Product Specialist can help increase brand loyalty. (Alan S. Dick and Kunal Basu, 1994)
• Many economists agree, "trigger events" facilitate desire and interest which result in purchases. A trained Product Specialist can be the starting "trigger event" point by creating desire, then interest.

The authors, Simms Thomas and Bob Thomas are available for training sessions for your company. Or to book them to represent your product at an upcoming event or for industrial films please send your information to SouthernBookClub@aol.com Attention: Talent Request.

Simms Thomas is a former television reporter/news anchor and product spokesperson. She entered the field of Product Specialist almost 15 years ago. She has written several books ranging from children’s books to romance novels.

Bob Thomas spent 25 years in broadcasting. For 16 years he had the #1 midday radio program in America. Having served as a spokesperson for dozens of companies, Bob gained experience dealing with the public and explaining products to thousands of consumers.